Synovate, Singapore, UK

Synovate was a global market research firm that provided consumer insights, data analytics, and consulting services to businesses worldwide. Founded in 1991, it operated in over 60 countries and was known for its expertise in areas like customer experience, brand strategy, and social research. In 2011, Synovate was acquired by Ipsos forming the 3rd largest market research company in the world.

Operational Leadership & Process Optimization

• Spearheaded the establishment of an offshore APAC Centre of Excellence (CoE), streamlining workflows to accelerate project delivery by 30% and improve data accuracy, while reducing operational costs by $1.2M annually.

• Delivered 100% on-time, on-budget project execution across 30+ initiatives, exceeding SLA compliance for Fortune 500 clients and securing $5M+ in renewals.

Data-Driven Client Solutions

• Orchestrated implementation of multi-country data collection systems across 15+ markets, boosting system reliability by 22% and client satisfaction scores by 35%, directly contributing to 40% repeat business growth.

• Engineered seamless API integrations between client systems and analytics platforms, enabling real-time insights and 95% faster decision-making for stakeholders.

Scale & Precision in Execution

• Pioneered high-volume data collection frameworks supporting 2M+ annual interviews with 99.7% accuracy, leveraging automation tools to reduce manual errors by 50% and drive client retention.

• Directed 30+ global research projects (APAC, EMEA, Americas), optimizing resource allocation to achieve 20% average profit margin growth and a 15% reduction in turnaround time through agile methodologies.

Senior Project Director

I spearheaded client-facing project management for research and analytics solutions across APAC and European markets, driving end-to-end processes including data collection, processing, automation, and technical integrations. I move to the UK and led offshored operations, ensuring seamless execution and delivery across European markets. I also oversaw the design and implementation of data collection frameworks and dynamic reporting dashboards, enabling actionable insights for research projects and enhancing client decision-making capabilities.